![]() Relying solely on beverage sales, which diminished by 50% after the cover charge, the nightclub continued to lose money.Ĭurrently $80,000 in debt with $2,500 more mounting each week has prompted the decision to invite Jon Taffer of “Bar Rescue” in to help shine a positive light on the ill-fated nightclub. ![]() ![]() Even with this arrangement the nightclub continued to be plagued by unruly and violent crowds. Owners Torres Anwar and Darren Cummings tried to turn around the nightclub by hiring, John, an up and coming promoter.Īt a point of desperation, Torres and Darren made an unheard of agreement in the nightclub business give John 100% of the door profits in order to attract higher end clientele. This deadly combination of factors has left Mystique Lounge suffering big financial losses. When a murder haunts a nightclub combined with inexperienced owners and staff you get a venue that’s headed into a vicious downward spiral. However, in the case of Mystique Lounge in West Palm Beach, FL, opinions are formed before the customer even gets to the front door. Talent is, of course, optional, but enthusiasm is always appreciated.A person walking into a venue forms an opinion within the first three to five steps. They might even join you on vocals, as will the bartenders, waitstaff, and other patrons, particularly if it's a crowd-pleaser like "Don't Stop Believin'" or "Bohemian Rhapsody." If you're eager to grab the mic and step into the spotlight, things get going at 5 p.m. KJs (or "karaoke jockeys" for you rookies) James, Monica, DJ Rey, and Frank are your affable hosts and can suggest something from the 400-page songbook if you can't decide. Grapevine's proprietors fully embrace its rock-star status as a karaoke destination and offer a fun, come-as-you-are atmosphere, where a diverse crowd croons an equally diverse variety of tunes. Not so at The Grapevine in Old Town Scottsdale, where the spot's nightly singing sessions in the downstairs bar are its most popular attraction. Sure, it might seem a bit ostentatious at other local nightspots, but in image-obsessed and spectacle-driven Old Town Scottsdale, it's right at home.Īt most local bars, karaoke seems like an afterthought or off-night lark aimed at bringing in bodies when it's ordinarily dead, dead, deadski. And if you really want to be the center of attention, Pretty Please's two hydraulic-equipped VIP booths in the center of the room can elevate you and your squad above the crowd while lasers and smoke effects shoot out from underneath. There are even a few booths equipped with stripper poles, should patrons, inebriated or otherwise, desire to make a spectacle of themselves. A seductively playful verve permeates the 350-person nightclub, from its sultry red lighting and sexy beats to its lingerie-clad female waitstaff. Once inside, stroll past the foyer's electric pink "Oh-la-la!!" neon sign and a golden perch-like swing (a popular backdrop for Insta photos) and enter an opulently decorated den of decadence offering an enticing mix of hot sounds and even hotter bodies. Just be willing to wait in line, dress to impress, and make nice with security (pro tip: a strategically timed 20-spot sometimes helps). An adjacent lounge area contains even more seating, a chill vibe, and enormous windows overlooking the hustle and bustle of Mill that allow you to kick back and check out the line of folks clamoring to get in.įirst, the good news: You don't have to beg or even invoke the eponymous phrase of this Scottsdale hotspot to gain entry. ![]() There's also a huge stage that hosts DJs and bands brought in by general manager and talent booker Cahleb Branch, a veteran of the local hip-hop scene. The main room boasts a 5,000-square-foot dance floor, 14 VIP tables, several 4K high-def screens, intelligent lighting, and a state-of-the-art sound system. And just like he transformed a shady downtown Phoenix warehouse venue into the aforementioned concert spot, he renovated and revamped the decrepit two-story space on Mill that formerly housed School of Rock into a high-tech nightlife playground. The 9,500-square-foot spot, which opened in April, has an excellent pedigree, as owner Narender Raju also runs popular local venue The Pressroom. Despite these odds, Aura Nightclub has managed to thrive, probably because it's got a lot going for it. Clubgoers are fickle, tastes and trends are constantly changing, and the competition is always out to eat you alive. Opening a dance joint is a risky venture, even in a nightlife-friendly party zone like Mill Avenue. ![]()
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